The use of social media is no longer confined to keeping people connected. It has now become an effective platform for businesses to market their products, advertise them in an engaging way, and remain in touch with their existing and potential customers. Dentists, too, have started hiring social media marketing specialists to get more patients, build a positive reputation, and create a strong online presence.
Still not convinced? We bet these surprising facts will surely make you contact a social media marketing agency and get it onboard.
1. No. of Social Media Users
Almost every person who owns a smartphone has social media accounts. And some people have more than one account. It’s another thing whether their accounts are active or not.
To put it in numbers, there are approximately 4.59 billion people who use social media platforms. This marked a 7.9% increase compared to the last year. And going by this trend, the numbers are surely going to shoot up in coming times.
2. Facebook is The Most-used Social Media Platform
While various new social media platforms have been introduced recently, none has been able to surpass the popularity of Facebook.
An industry pioneer of sorts, it has 2910 billion monthly users. And we are talking about active users only. If we take into account inactive users, the number is going to rise further. To clear the confusion, only those users are considered ‘active’ that have logged into this platform at least once within the previous 30 days.
The reason why Facebook has cemented its position as the leading social media platform is its adaptability. Time and again it has introduced features that have compelled customers to not abandon it. For example, there’s Facebook Marketplace, Watch, Reels, and many other features that make people scroll Facebook for hours.
3. Vicenarians Use Social Media the Most
Statistics reveal that people belonging to the 20-29 age group are the major users of social media platforms. Here’s a breakdown of social media users with respect to age, as per a recent survey:
- Age Group: 13 – 19: 13.1%
- Age Group: 20 – 29: 32.2%
- Age Group: 30 – 39: 22.2%
- Age Group: 40 – 49: 14.4%
- Age Group: 50 – 59: 9.8%
- Age Group: 60+: 8.4%
Note: This study was conducted on US citizens only.
4. Average Time Spent on Social Media Platforms
It won’t be wrong to state that people are now becoming social media addicts. Whenever they get time, they take out their smartphone from their pockets/bags and start scrolling Facebook, Instagram, Twitter, and other platforms. Suffice it to say, the use of these platforms has become an indispensable part of our lives.
As per the latest statistics, an average user spends somewhere around 2 hours and 27 minutes on social media. And again, it is expected to increase with time, as these platforms keep on introducing more features to engage users.
5. Instagram Reels – A Roaring Success
No matter what people say, Instagram Reels have turned out to be a massive success for marketers and brands. As per statistics, this feature generates 67% more engagement in comparison to standard videos. When compared to TikTok, another popular social media channel, Instagram Reels receive 387,000 more likes.
6. The Boost of the Influencer Market
It won’t be wrong to state that influencer marketing got a major boost due to social media. The concept of hiring renowned personalities to market/advertise products was already prevalent in the past. Social media, however, added a new dimension to it. According to a 2018 study, 49% of consumers claimed that they take into account social media influences’ recommendations before purchasing products.
7. Social Media Market on the Rise
Companies, irrespective of their size, scale, and nature are now leveraging the abundant benefits of social media marketing. As per statistics, 93% of marketers use social media channels for branding, marketing, and advertising purposes.
Another study reveals that 52% of dental practices use social media marketing. And the number keeps on growing.
These statistics clearly justify the need of having a strong social media marketing strategy, and for this, you’ll need the services of experts. This is where Dentrolux can help you. Our highly motivated, experienced, and skilled social media marketing team is ready to take your dental practice to new heights.