Did you know that most dentists, either through their network of existing or previous clients, bring in patients through referrals? However, the problem with that is, being limited to personal connections, can only get your business so far.
In order to gain increased exposure, you will have to gradually build up an online presence. Implementing effective, not to mention, well-researched digital marketing strategies can be hugely beneficial to your business, in terms of branding and revenue.
In this article, we’ll help you understand how digital marketing techniques work and give an insight into how dentists increase their revenues using the best dental marketing strategies out there.
What are Digital Marketing Campaigns and How Do They Work?
For those unaware, digital marketing campaigns are advertising efforts put forward by companies and organizations to improve their engagement, conversion rate, and revenue. Be it through social media, display and banner advertisements, or any other digital media; all of it helps promote your business. The best part about digital marketing is that it has unlimited potential. You can reach out to a wide range of audiences across multiple platforms, that too, in any industry.
Especially with the lack of dentists on digital platforms, there is a gap that your clinic can help fill in. Reach out to your target audience with an effective digital marketing campaign being amongst the few ones in your industry doing so.
Top Digital Dental Marketing Strategies
Here are some of the most effective digital marketing strategies for dentists to incorporate into their campaigns:
If you’re building an online presence from scratch, this is something you should focus on. Branding helps create awareness about your brand; it helps people understand what your brand stands for. It is crucial to mention the unique selling points that set you apart from other dental practices operating in your locality.
You can talk about the services you offer, the standard of hygiene you maintain, and all other practices that would help build a positive perception of your clinic for a potential client. Working across all digital platforms, and creating a successful branding strategy, helps build a strong client relationship, maximizing patient loyalty and retention rate which, at the end of the day, is the key to every clinic’s success.
Search Engine Optimization
For those unaware, SEO or search engine optimization refers to the process of increasing online visibility, particularly through listing web pages higher up on the search engine results page (SERPS). In the space, about 77 percent of the patients look up a dental clinic online, and most of them don’t go past the first page of the results. Hence, the higher you appear on the SERPs, the more patients you can attract to your dental practice.
Striking the right dental SEO strategy is dependent on the quality of content you put up, amongst other factors. Unique, value-adding, and relevant content with the right keyword integration across digital platforms will help you land up in your target audience’s search results.
A survey involving 1500 respondents showed that around 43.3 consider online reviews as a major push factor when choosing a dental clinic. So, it wouldn’t be much out of place to say that online reviews have become the new ‘word of mouth’. Previously visiting on the referral of their friends, family, and colleagues, patients now pay heed to online reviews. Great online reviews could drive a huge number of patients your way, eventually leading to increased revenue. The best way to get good reviews is to ask for them. While this may not seem feasible at first, you will soon be able to witness the great impact it has on your digital marketing strategy.
While social media ads, SEO, and branding help you drive more clients, email marketing helps immensely in retaining the existing ones. Suppose a patient has booked an appointment with you for the first time. You can send over welcome emails and automate reminders before their scheduled appointment. Once they’re done, you can send them an email asking for their feedback and an online review.
Sending personalized emails on different occasions and regularly informing them about your ongoing discounts and offers is one of the dozen ways you can strategize an automated email marketing strategy. The best part is; that it doesn’t cost you much and yet brings you an incredible amount of reach.
Although the strategies mentioned above can increase your revenue immensely, you might find it a lot, along with handling the core operations at your office. In case it gets overwhelming, you can always get some outside help from certified professionals by hiring an agency to fulfill your dental marketing needs. And for this, you can rely on Dentrolux. We excel in digital marketing for dentists.
Contact us now and schedule a session to know how we spread smiles in the dental community.