Branding of almost all dental practices is crucial, but dental practice rebranding is a significant decision. It entails pausing and reevaluating every aspect of how your dental practice’s website and dental practice are visible to prospective patients.
Every day, dental procedures evolve. Setting your dental practice apart from the competition requires brand-new strategies for digital dental marketing. Rebranding your dental office is among the most crucial things you can do for it. There are many reasons to rebrand your dental practice, but the most frequent ones are mergers, expansions, bad press, and legal problems.
Even outstanding dental marketing efforts might be ineffective without powerful branding. This guide will assist you in appropriately rebranding your practice as a result.
What is Dental Rebranding?
Dental rebranding requires completely reevaluating how your practice presents itself to the public.
The dental practice rebranding consists of a new logo, color scheme, letterhead, business cards, and signage. A change in the company’s name is also a part of it. And digital dental branding will be part of it. It calls for the generation of a new dental practice website, new email newsletter designs, profile pictures, cover photos, and bios for your social media profiles.
How to Rebrand your Dental Practice?
If you’ve decided to rename your practice or rebrand it. Here are some best methods to follow to complete the dental branding process.
Hire a Team
Hiring a rebranding team to assist you is the first step. Although you are familiar with your brand, most dental practitioners are more concerned with oral health than digital marketing. That implies that you require support from a qualified business to generate significant differences between you and your rivals and develop branding that will assist you in achieving your objectives.
Understand it Properly
The second thing is to analyze how big of an undertaking it truly is if you determine that rebranding is valuable for your practice.
Much more labor will go into rebranding your business than creating a new logo and upgrading your materials. Your social media profiles should upgrade with your new graphics and brand name if you rename your practice. You will also need to buy a new domain name. If you want to keep appearing in Google Local searches, it is also crucial to maintain your dental practice listing and any other place your company may mention.
Have A Vision
Before you begin, take some time to analyze the current advantages and disadvantages of your practice. Rebranding is a strategy to fix a problem with your recent messaging.
You can ask current patients in a survey to find out. It is critical to focus on what you want your practice to accomplish and to keep this idea at the center of all your rebranding decisions if you are already aware of the problems with your current branding.
Update your Dental Website
It can also be time for an upgrade if you have an old professional website for dental practice. If there is too much clutter or complex navigation, which is a problem with former websites, it can also be challenging to discover information. To prevent users from becoming frustrated while navigating the page, you’ll want to add new pages, updated staff photos, and fresh typography—all without losing the quality of the information. When updating your dental website, ensure to adhere to best practices for web coding, such as quick page loads, responsiveness, and high-quality dental SEO.
Collaborate With Your Team
Your new brand and all of its constituent parts, such as your logo, appointment cards, and signs, will be developed in close cooperation with you by any skilled rebranding team.
Clarify your Priorities always, and handle the entire process as a collaborative effort. Never dismiss new concepts out of hand, and never be afraid of them. Remember that collaborating with a qualified team gives you access to information and abilities you lack in specific fields.
Inform your Staff About Changes
It is always a good idea to notify the staff of any suggested adjustments. Your dental team should never feel unclear, puzzled, or surprised if it might affect how well they perform at work. Take into account various creative talents and potential contributions of your team members.
Every aspect of your company should get in consideration for dental practice rebranding. That includes your employees. If they get involved and are mindful of what you are giving, they are a great asset and can serve as brand advocates. You may have a team that is competent and engaged in the process if you educate them.
A Final Word
Rebranding your dental practice is a promising method to stand out from the crowd, draw in new clients, and compete with existing businesses. You can use everything in this article to make your dental rebranding successful.